Last updated: September 12, 2025
Vatsalya (“we,” “our,” “us”) is the licensed owner of the brand Vatsalya and the website
[www.vatsalyafarms.com] (“the Site”), including any sub-domains and/or mobile applications
(collectively referred to as the “Platform”).
We respect your privacy and are committed to safeguarding the personal information you share
with us. This Privacy Policy outlines:
● The types of information Vatsalya may collect from you when you access or use the
Platform, purchase our products, or avail our services.
● How we collect, store, use, share, and protect your personal information.
By accessing or using our Platform, you agree to the terms of this Privacy Policy and consent to
our collection, use, and disclosure practices described herein. You acknowledge that the
personal data provided by you is accurate and authentic.
If you do not provide certain requested information or withdraw consent, Vatsalya may be
unable to provide its products or services, and may restrict or prohibit your access to the
Platform.
Information We Collect
To enable registration, order processing, and delivery of our products (including milk, ghee etc),
Vatsalya may collect the following personal and sensitive information:
● Full Name (first and last)
● Mobile Number – to verify authenticity, communicate order updates, and process
payments
● Address – to deliver products to your location
● PIN Code – to accurately locate delivery addresses
● City – to ensure service coverage (currently serving Kolhapur city)
● District – to ensure service coverage (currently serving Kolhapur district)
● Email Address (optional)
● Demographic Profile – age, gender, occupation (optional)
● Financial Information – payment method details, transaction history, payment
preferences
● Usage Data – IP address, browser type, operating system, referral URLs, time and date
of visits, pages viewed, links clicked, and other analytics data collected through cookies
and tracking technologies
We collect this information:
- Directly from you – when you provide it during registration, order placement, surveys,
or customer support. - Automatically – as you navigate through the Platform (via cookies, analytics tools, and
similar technologies).
How We Use Your Information
We use your personal information for lawful purposes, including but not limited to:
● Processing and delivering your orders.
● Verifying your identity and authenticating your account.
● Providing personalized features and promotions.
● Communicating order updates, offers, and product-related information.
● Preserving transaction history as required by applicable laws.
● Improving our products, services, and customer experience.
● Contacting you for surveys, contests, or promotional events.
● Delivering targeted advertisements (with the option to opt out).
● Conducting analytics and market research to improve our offerings.
● Complying with legal obligations, responding to lawful requests, and enforcing our
agreements.
Sharing Your Information
We do not sell, rent, or trade your personal information for marketing purposes. Your data may
be shared only:
● With service providers – including delivery partners, payment gateways, hosting
providers, and analytics services, solely to fulfill your orders or improve our services.
● With legal authorities – when required by law, court order, or governmental request.
● In aggregate form – without identifying you personally, for statistical or research
purposes.
All third parties with whom we share your information are bound by contractual obligations to
protect it and use it only for the purposes we specify.
Cookies & Tracking Technologies
The Platform uses cookies and similar technologies to:
● Remember your preferences and settings.
● Understand user behavior and improve site performance.
● Deliver relevant advertisements.
You may disable cookies in your browser settings; however, some site features may not function
properly without them.
How We Protect Your Information
We implement appropriate technical, physical, and administrative safeguards to protect your
information, including:
● Encrypted data transmission (SSL/TLS).
● Secure servers with restricted access.
● Internal data access controls and employee confidentiality obligations.
Despite our best efforts, no method of online transmission or storage is 100% secure. By using
the Platform, you accept this risk.
If you suspect a data breach, please contact us immediately using the details below.
Retention of Your Information
We retain your personal information for as long as necessary to:
● Provide you with our products and services.
● Comply with legal and tax obligations.
● Resolve disputes and enforce agreements.
Retention periods may vary depending on the nature of the data and legal requirements.
Children and Persons with Disabilities
We do not provide services directly to children under the age of 18 without verifiable parental
consent.
We do not provide services to persons with disabilities without lawful guardian consent.
If you believe a child or a person with a disability has provided us with personal data without
proper consent, please contact us to have it deleted.
Your Rights and Choices
You have the right to:
● Access, correct, or delete your personal information.
● Withdraw consent for certain data uses.
● Opt out of marketing communications.
● Request data portability (where applicable).
● Nominate another person to manage your account in case of death or incapacity.
You can exercise these rights by contacting us at admin@vatsalyafarms.com.
Changes to This Privacy Policy
We reserve the right to update this Privacy Policy from time to time. Changes will take effect
immediately upon posting on the Platform, with the “Last Updated” date reflecting the date of the
change. Please review this policy periodically.
Contact Us & Grievance Redressal
If you have any concerns about our data handling practices, you may contact our Grievance
Officer:
Grievance Officer
Name: Mrs. Shivali Prasad Lomate
Email: admin@vatsalyafarms.com
Phone: 9226807466
Address: Gokul Shirgaon, Kolhapur
If you are not satisfied with the resolution, you may escalate the matter to the Data Protection
Board of India in accordance with applicable laws.
